ryanair vs easyjet case study
What are the characteristics of the European aviation environment at the time of the case? Ryanair was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK, as an alternative to the then state monopoly carrier, Aer Lingus. Ryanair started in year 1985 with only 57 staff members and with one 15 seater turboprop plane from the south of east of Ireland to LondonGatwick … Easyjet plc is listed on the London Stock Exchange (LSE: EZJ) and is part of the FTSE 100 index. Easyjet vs Ryanair Background. RyanAir vs Easy Jet The comparison between Ryanair and easyJet identified some interesting difference between them in their service and the way they do business. Easyjet (U2) was established in 1995 by founder Sir Stelios Haji-Ioannou. It started out a full service conventional airline, with two classes of seating and leasing three different types of aircraft. Ryanair became largest airline carrying more than 23 million passengers in 2004 and overtook low-cost airline Easyjet. 2 A) INTRODUCTION . The main question is to discover what operations strategy both EasyJet and Ryanair … The study will focus upon EasyJet and Ryanair. A brief history of Ryanair is set out to provide a background of submissions. (20 points) When Ryanair was established in April of 1986, there were many factors to consider in order to properly assess their current environment. In general, Ryanair seems much stricter than easyJet when it comes to enforcing rules about carry-on baggage. It is headquartered at London Luton Airport in the UK. Source: Adapted from Aer Lingus (2013) Thus, for the consumers is difficult to distinguish two companies in the offerings, therefore in most cases consumer’ choices are driven by company’s brand, complimentary products and services or past experiences. EasyJet argues that both Boeing and Airbus aircraft have broadly similar characteristics but that a wider aisle on A319 will make it quicker to embark and disembark, that it has an extra seat on board (150 vs. 149) and that overall the A319 will lower costs by about 10% compared to the current mix of aircraft, which will … However … History & Background of The Company . The cabin itself is quite small and the aisles seem cramped compared to those on EasyJet. Research Question Through the use of relevant literature a understanding of the topic can be constructed. MGT 472; Strategic Mgt. In order to attain a … Ryanair Case Study 1.) Both, Ryanair and easyJet, are low cost airlines that are extremely popular among flyers hopping around Europe. View case_Ryanair vs EasyJet in 2014_nc.pdf from BUSINESS 102 at Fudan University. CASE STUDY: RYANAIR . 28.11.06 EasyJet & Ryanair: flying high with low prices 1 Success through low prices Advantages and Risks Conditions for Charging low prices easyCinema Case Study: easyJet & Ryanair Flying high with low prices Caglar Cintuglu Deniz Yarar Uli … Easyjet made its inaugural flight from London Luton to Glasgow … Case Study: easyJet and Ryanair Flying High with Low Prices Toifl Edith, Maike Klement Hamiyet Karaman, Tsolmonzul Erevgiylkham FK ABWL Marketing 040177/1 WS 06/07 Story - easyJet Founded in March 1995 by Stelios HajiIoannou - the family remains the major shareholder The airline is based at easyLand, at Luton airport 2 Concept - easyJet Winner: EasyJet. Cabin and Seat. The Case Centre: LBS REF: Date: 20/03/2015 Sendil Ethiraj Pascal Anders Ryanair vs. EasyJet in 2014 As Michael Ryanair vs EasyJet. The blue-and-yellow Ryanair cabin and plastic pleather seats aren’t exactly an aesthetic fantasy. Ryanair operated approximately 475 short-haul flights per day serving 84 locations in the UK, Ireland and Europe. i. The research can then answer some of the questions that study aimed to achieve. Ryanair achieved USD 1.32 Billion in 2004 increase of 43% from the previous year. R yanair is asking the Advertising Standards Authority to ban easyJet adverts mocking Ryanair's tendency to fly into airports some distance from the destination city.