External Analysis: Several large scale, interrelated conditions have affected the airline industry over the past several years in such a manner that every carrier has had to respond in … (PEST analysis is also known STEP analysis).It is now recognised by marketing professionals that in the longer term survival and success … Critically Analysis of BMW and by Lufthansa Critical Analysis Recently, both company executives as well as national media have claimed that short currency exchange rate fluctuations are negatively affecting the stock returns of certain firms. Published by HBR Publications. Conclusion. End 2016: 31.660 million Statista 2018 z-der-lufthansa-ag/ Economic factors play a large part in deciding how a company makes its decisions. Another way of understanding the external environment of the firm in Lufthansa is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. *ESG EXECUTIVE MBA B. NELZY M. NDIAYE N. SIE STRATEGIC ANALYSIS Determining Industry Attractiveness and Identifying Strategic Opportunities Bruno Nelzy Mountaha Ndiaye Noufe Sie ESG Executive MBA, 15 September 2013 2. This article uses the PESTLE methodology to analyze the global aviation industry or the airline industry. Lufthansa Case Study Lufthansa Case Study I. So, this PEST analysis for airline industry has highlighted four important factors that are affecting its external macro environment. Last Updated : Sep, 2020. A LEVEL OF ACHIEVEMENT BUSINESS STUDIES A LEVEL RESOURCES. General economic fluctuations can have a large impact on the performance of the organization. Michael Moffett (2018), "Lufthansa Harvard Business Review Case Study. Lufthansa SWOT & PESTLE Analysis. PESTLE or the External Environmental Analysis of industries and companies that operate globally is a useful methodology to analyze the external environmental factors. Lufthansa Case Study 1229 Words | 5 Pages. Lufthansa strategy analysis 1. Pest Analysis Lufthansa. Lufthansa (Deutsche Lufthansa AG) is world’s leading aviation group comprising of hub airlines, point to point airlines as well as aviation service companies. SWOT Analysis is a proven management framework which enables a brand like Lufthansa to benchmark its business & performance as compared to the competitors and industry. Step 6 - PESTEL, PEST / STEP Analysis of Lufthansa. PESTEL Analysis of Lufthansa 2012. The Lufthansa Group has to deal with cyclical risks. Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. Therefore, it is important to include the economic factors in this business analysis. VRIO /VRIN Analysis & Solution of Lufthansa PESTEL / STEP / PEST Analysis of Lufthansa Case Study Solution of Lufthansa SWOT Analysis and Solution of Lufthansa References & Further Readings. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political, Economic, Social and Technological environments that affect industries and companies. In Lufthansa SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. PESTEL Analysis Lufthansa group operates on the global scale and it is the largest airline in the world in terms of the destinations, fleet sizes, scheduled passengers, revenues for the cargo and the passenger business of the company. STEP 5: PESTEL/ PEST Analysis of Lufthansa Case Solution: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future.