observes how influencer marketing is different from traditional marketing, March 2016 episode of the podcast, Half Hour Intern, Crowdtap interviewed more than 50 content creators, difficult it is to come up with the definitive measure of influence, 15 Mind Blowing Instagram Statistics You Don’t Know, 27 Influencer Marketing Experts give their Predictions for 2020, influencers who risk alienating the brands, group carried out on the scope of micro-influencers. For TikTok, this difference is most notable with micro-influencers on the platform getting engagement rates of nearly 18% while mega-influencers get just under 5%. While some industries, particularly travel, have had to reconfigure their marketing, others have been able to adapt their marketing models to COVID-19. 4,000 were surveyed by Grouphigh. , and it is particularly popular with teenagers. Their research found that reading reviews was the most important factor for 18% of software buyers. She made another very salient point: “We’re savvier than ever, and we know B.S. Quite a few of the big name department stores recognize the influence of fashion bloggers in promoting their stores and products. While Instagram and TikTok are the big ones, brands are still consistently using other social media platforms for influencer marketing. There were 3.2 million streamers in November 2019, who people collectively watched for 880 million hours. "This is a difficult time for the global hospitality industry," said Klaus Kohlmayr, chief evangelist at IDeaS. Most companies get positive results from influencer marketing, with just the bottom 25% failing to generate any revenue. Twitter generated 87% of its revenue through advertising services in 2019. The iOS release took place in October 2010, and the Android in April 2012. A majority of brands pay for influencer marketing from their marketing budgets, up just slightly from 2020. Explore IDeaS' career opportunities. Fatfish Group Ltd (ASX:FFG) is a publicly traded tech venture builder firm. 8. This is probably because many Snapchat users still attend school. Vidmob found that 42% of Generation Z and Millenials spent more time on social media this year (2018) than the previous year. This quote by Tyler "Ninja" Blevins shows how important it is that you research potential influencers before you decide to work with them. .imh_related_posts b { - Dude Perfect - $14 million Micro-influencers on Instagram boast an average engagement rate of 3.86%. Searches for "influencer marketing" drew ahead of those for "print advertising" in mid-2017 and have remained that way ever since. Snapchat users have shown that they are highly responsive to influencer marketing. While this is down from last years' 84%, the cumulative effect is an increase in content. Online reviews are as important for B2B marketing than B2C – in some cases, more so. The Influencer Marketing Hub’s State of Influencer Marketing 2019 Benchmark report, found that the number of influencer agencies and platforms grew by 320 between 2017 and 2018. line-height:20px; Brands who target this demographic are finding that it has enormous potential for influencer marketing. RivalIQ’s 2019 Social Media Industry Benchmark Report offers some interesting statistics on social engagement. Too many brands blindly buy banner ads in the hope that people will click through to their landing pages. These include Bergdorf Goodman, Harrods and Bloomingdale’s. The Hootsuite report emphasizes the importance of mobile nowadays. 82% have searched online for a product or service to buy, suggesting that some must search online and then complete their purchase in a brick and mortar store. For more information regarding transition plans, refer to Connor Group and RevenueHubâs recent study of US public companiesâ ASC 606 transition disclosures. Fiscal 2019 was a record-breaking year for our company. Numbers drop down to 16.3% of 35-44 year-olds, with even fewer Instagrammers in the older age brackets. 57.5% of them also claimed that they engaged as influencers to make an impact or effect change. Influencer Marketing Hub » Influencer Marketing » 100 Influencer Marketing Statistics For 2021. Some pundits expect that Facebook will eventually rely on Instagram for the majority of the company’s advertising revenue growth. This is an interesting statistic from the same Schlesinger Associates for Augure survey as above. Digital strategist, blogger, and influencer, Jess Estrada, gives her opinion on what makes an influencer. More than a strategy, more than a platform, IDeaS is a committed, proactive partner, relentless about enhancing your productivity with faultless IDeaS revenue management software. One of the newer social apps making (sound)waves is the audio-based Clubhouse. The top 13% of businesses make $20 or more. Instagram engagement rate. With Google owning YouTube, the company can clearly claim web dominance. The Hospitality Technology Hub, a Virtual Forum, has been launched by IDeaS, the hotelier arm of technology provider SAS, which offers revenue management software and services. Mediakix found some interesting results when they asked people in their survey how much they intended to spend on influencer marketing in 2019. Pew Research has found that 51% of Facebook users use the app/site several times a day, with a further 23% using Facebook about once a day. This compares with Instagram (42% multiple times daily, 21% daily) and Snapchat (46% numerous times daily, and 15% daily). This could indicate an increase in eCommerce popularity for all types of business. A further 41% say returns are equal to other sources. In recent years, the FTC has taken an interest in influencer marketing, where influencers have failed to disclose that they received payment for their posts. A surprising 36% of respondents to our survey said that they pay influencers with product samples. That's expected to reach $13.8 billion in 2021. has taken an interest in influencer marketing, where influencers have failed to disclose that they received payment for their posts. The problem is that click-thru rates are abysmal, 0.06%, according to. If you don’t partner with the right influencers for your product, the campaign is doomed to fail from the start. Surprisingly, considering how popular Instagram beauty influencers and brands are, the engagement rate for health and beauty posts is only 0.86%. Even influencers won’t help your sales if you can’t provide what consumers truly want. Data Entry Services Recruitment 2021: DataEntryServices.Org has invited applications for Home Based Data Entry Operator Posts. The majority of brands prefer to develop long-term relationships with influencers rather than finding another influencer every time they run a campaign. The idea for Instagram came when Systrom was ⦠However, the number of campaigns increased dramatically for Q3 and Q4. Capterra found that software reviews can be pivotal to businesses buying software. Of the marketers they surveyed, 61% acknowledged the difficulty in finding relevant influencers for a campaign. A May 2015 study by Schlesinger Associates for Augure showed that content promotion was the main reason that marketing and communications professional engaged with influencers - ahead of product launch, content creation, event management, corporate communications, SEO, and crisis management. Some businesses simply select the wrong influencers for their brand. Even more embarrassing, 60% of clicks on banner ads are reportedly accidental, and 90% of ad clicks are by bots. The dress sold out by the end of the weekend, and it gave the brand a chance to introduce their Design Lab Collection to potential customers, who followed these influencers. Great clients. The vast majority of the people who use social media worldwide do so with mobile devices at times. (Statista, 2019) Marketers who use segmented campaigns note as much as a 760% increase in revenue. Larger brands will probably have a roster of influencers that they work with depending on the target market or products they're trying to promote, but that still doesn't change the fact that relationships are important to influencer marketing. The medium across all industries is 1.60%. - Mega-influencers – social superstars with more than a million followers. Numbers drop down to 16.3% of 35-44 year-olds, with even fewer Instagrammers in the older age brackets. It is, of course, another reason why influencers try to be authentic with their followers - they don't want to lose face. This statistic, provided by Google, again emphasizes the differences between the generations. Being married, Ninja is mindful of upsetting his wife. As influencer marketing has grown in popularity, so have the platforms and agencies that act as support facilities. The Boards decided to allow entities to choose one of two adoption methods: full or modified retrospective (ASC 606-10-65-1(d)). Of the marketers they surveyed, 61% acknowledged the difficulty in finding relevant influencers for a campaign. There was an average of 1.2 million concurrent viewers at any time. Therefore you need to ensure that your messages to their audience are authentic to that audience. Peer pressure still clearly plays a significant role. Another statistic unearthed in Hootsuite’s report is that there were 3.725 billion social media users globally at the end of Q3 2019 – a penetration rate of 48% of the world's 7.734 billion population. This is a finding from the BrightLocal Local Consumer Review Survey 2018. (Statista, 2019) As of January 2020, 43.8% of U.S. Twitter audiences were female and 56.2% were male. Twitter partnered with @Annalect to study people’s receptivity to influencers on Twitter. Red Bull, for instance, has established a very active YouTube presence and currently has 5.6 million subscribers to their main channel and they have numerous smaller specialist channels, too. We provide revenue performance advisors for advice and guidance where it matters most for your business. Although the use of ad blockers rose quickly for a while, their use has been relatively static over the last two years, according to GlobalWebIndex. There have been numerous studies analyzing influencer marketing’s effects, and experts sharing their wisdom on the topic. A new way to optimize hospitality revenue. Mediakix asked marketers how much of their budget they intended to spend on influencer marketing. Instagram is a photo and short video sharing social network. Mediakix carried out its annual Influencer Marketing Survey in 2019. TwitchTracker shows clear upward-sloping trends for the site. While there are fewer Instagrammers than people using big brother Facebook, Instagram is now the preferred platform of the young. There was an average of 1.2 million concurrent viewers at any time. This result comes from a Bloglovin’ survey on How Micro-Influencers Really Want to Work With Brands. Despite the defections of Ninja and Shroud to rival Mixer, Twitch is still increasing in popularity as a live-streaming platform. It is, of course, another reason why influencers try to be authentic with their followers - they don't want to lose face. Marketers clearly see how lucrative influencer marketing can be to a brand - when it's done correctly. Tablets and Other Devices were the big losers, dropping by 13%, and 20%, respectively. than Facebook’s. This statistic has stayed pretty consistent over the years. In the Forbes list of 2,000 world largest companies, it ranks at ⦠Sunday is the most popular viewing day, although more people broadcast on Saturdays on average. As a result of their research, Markerly believes that influencers in the 10k-100k follower range are the micro influencers that brands should focus their influencer marketing on - not celebrities with huge followings but low engagement. According to the Reuters 2018 Digital News Report, 57% of 18-24-year-old Americans make their first daily contact with news on their smartphones via social media. The world's population rose by 1% in the same period. Other common reactions to reading a good review include searching for more reviews to validate choices (19%), visiting the business location (15%), contacting the business (13%), and continuing to search for other businesses (10%). This statistic changes as people age, with only 29% of people aged 35% first encountering news via social (their main means is going direct to news sites). margin-bottom: 30px; People in APAC countries use them more – 52% in 2017, down to 50% in 2018. 46% of North Americans used them in 2017, but this fell slightly to 45% in 2018. Those in the higher education niche manage 3.96% engagement on their Instagram posts. A mere 15% were simply going to test the waters with a budget of between $0 and $1,000. Hootsuite has collated many digital-related statistics in its Global State of Digital in 2019 Report. Discover more today. It is also rapidly becoming the most popular influencer marketing platform. As influencer marketing has grown and matured, more and more agencies are springing up to streamline and simplify the influencer marketing process for both brands and influencers. While most firms only intended to include it as a small component in their marketing mix, 17% expected to devote half or more of their marketing budget to influencer marketing. Brands are increasingly focusing on using influencer marketing to generate real results that positively impact their bottom line. Hootsuite has collated many digital-related statistics in its. YouTube and Twitter users visit the sites on a less regular basis. These are often firms that don't understand the mechanics of influencer marketing. "A leader in Patient and Provider Engagement" Royal, headquartered in White Plains, NY, is a leading provider of software and services to the health care industry. A firm’s emphasis needs to be on reaching to the people from whom they can get maximum conversions rather than targeting the market as a whole. Thereâs no one human that can physically do what this product can doâthere's so much that goes into the algorithm. 6% of their worldwide users are aged between 13 and 17, 30% are 18-24, and 35% come in the 25-34% age range. Aberdeen is an international intent-based marketing company that collects and analyzes data on buyer behavior across 200+ B2B (Business-to-Business) sectors.Aberdeen's headquarters is based in Waltham, Massachusetts, United States., with an additional US office location in Wilton, CT, as well as three ⦠At the same time, unit costs adjusted for fuel and currency effects were reduced by 1.5 per cent in 2019, the fourth year in ⦠You are here: Numbers have continued to rise, surpassing the. Of course, brands can gain extra reach should they choose to pay for boosted/promoted posts. The current generation has grown up with the internet, and the internet is where they find their own celebrities. With the number of fraud detection tools out there, it's not surprising that fewer brands are reporting influencer fraud. This is another sobering statistic from Google that emphasizes the differences between the generations. Since our 2020 survey, the percentage of brands that have a separate budget for content marketing has increased by 4% to 59%. This year, 45% of survey respondents indicated they're using TikTok for influencer marketing. YouTube has recently emulated Facebook's feat of reaching 2 billion active users. The majority of influencers have managed to achieve their influential status without paying for promotion. It is clear that Twitter influencers have built up a sufficiently high level of trust for people to be confident enough to spend money on their recommendations. Despite the defections of Ninja and Shroud to rival Mixer, Twitch is still increasing in popularity as a live-streaming platform. IDeaS pioneered revenue science. A surprising 33% of firms don't measure their influencer marketing ROI. They found the richest YouTubers (with their estimated earnings) to be: - Daniel Middleton (DanTDM) - $16.5 million As influencer marketing has become more widespread, there have been quite a few studies on how to best determine an ROI from a campaign. text-align: center; It includes practical guidance, latest news and research. Don Crowther reminds businesses of the real reason that firms receive customers. line-height:20px; Wondershare has researched to find the richest YouTubers in 2019. Measuring the ROI from your influencer marketing campaigns is just as important as it is for any other marketing campaign. Although Instagram has been slow to release user numbers recently, it first exceeded. A further 20% claimed that software reviews had somewhat of an influence, and 13% admitted it had a little influence. Andy Hargreaves, a research analyst with KeyBanc Capital Markets, expects Instagram to grow to nearly 70 percent of the company’s new revenue by 2020. It does emphasize the high level of influence that influencers can have on their audience. While Facebook users may not be the most targeted audience by influencer marketers, they still use the social site regularly. While this is still a solid majority, it's down from 80% in 2020. } Crowdtap interviewed more than 50 content creators, and it is clear that these influencers expect respect from brands who work with them. There is a clear distinction in the way that different age groups look at influence in social media. It generates revenue worth USD 6.9 billion with profits worth USD 13.5 billion. It showed a higher percentage of wealthy people using most social networks than people on low (or medium-level) incomes. Less than 10% have paid for Instagram native ads, despite their love of this platform. Upfluence reports that COVID-19 did have an initial impact on the number of influencer marketing campaigns for the first two quarters of 2020. The sole exception was Snapchat, where the highest percentage (27%) were those earning less than $30,000. It is important that brands keep up-to-date with who the current influencers are. Arthur Hilhorst, digital marketing lead at Onalytica, a London tech startup, in, Why Influencers are Essential to Content Marketing Success, , YouTube is the second most visited website after just Google. 79% of our survey respondents consider Instagram important for their influencer marketing campaigns. Here are 100 interesting facts, quotes, and statistics related to influencer marketing. Most companies get positive results from influencer marketing, with just the bottom 25% failing to generate any revenue. emphasizes just how young Instagram’s userbase is. Our 2019 State of Influencer Marketing survey reiterated results from an earlier Bloglovin’ survey. From $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. .imh_related_posts ul li { Interestingly, older people are more likely than younger to go to a company’s website after a good review (35 of 18-34 year-olds, 47% of 35-54 year-olds, 69% of 55+). Yet Hootsuite found that mobile phones still only account for 51.74% of web traffic, with laptops and computers still accounting for 44.53%. Snapchat users have shown that they are highly responsive to influencer marketing. The younger Generation Z are even more into the medium, and they spend 41% of their video time watching video, versus articles or photos. 7% intended to spend over $1 million, with a further 10% between $500,000 and $1,000,000. Notably, the use of laptops and computers on the internet grew 1.0% in relative terms this year, while mobile phones only grew by 0.2%. Fatfish Group started out as a Singapore Government partnered incubator in its early days, but it quickly expanded to Australia, Southeast Asia and Europe. Brands must remember that while influencers like to be able to earn revenue, they will not do so at the expense of their audience. Not only do the young use it as a television replacement, but the older generations cherry-pick videos on topics that interest them, too. The list of influential people on social media is constantly changing. While brands are still worried about influencer fraud, the percentage of brands reporting that they've experienced influencer fraud fell dramatically from 68% last year to just 38% this year. Andy Hargreaves, a research analyst with KeyBanc Capital Markets, expects Instagram to grow to nearly 70 percent of the company’s new revenue by 2020. The problem is that click-thru rates are abysmal, 0.06%, according to Google. Influencer marketing does not focus on celebrity endorsement. Tim Bax of iCrossing issuing a warning to those influencers who risk alienating the brands who pay them. - Nano-influencers – somebody with fewer than 1,000 followers who has immense influence with a comparatively narrow niche. Unit revenues of the passenger airlines in the Group fell by 2.5 per cent in 2019, adjusted for exchange rate effects, in particular due to the overcapacity in the Lufthansa Group's home markets. We've all heard the horror stories of influencer fraud. } When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. They fail to choose influencers who have followers similar to the people who make up the target market for the brand’s product. margin-bottom: 5px; The FTC expanded its public role in safeguarding against this in 2017 by sending letters to 21 influencers, reminding them of their disclosure obligations. Other brands measure success based on engagement or clicks (32.5%) and views, reach, impressions (29%).