emirates airlines marketing strategy
Web. IvyPanda, 14 Aug. 2019, ivypanda.com/essays/strategies-of-emirates-airlines-marketing/. Family focus for Dubai and Emirate airline this summer. Emirates airline is determined to accomplish its mission by positioning itself as a long-term sustainable business providing value to its customers, employees and investors. A number of opinions of various stakeholders will be put into consideration. These feedbacks may be in line with a number of issues that arise in the company which may be linked to the customer satisfaction either in a direct manner or an indirect one (Marketing strategy and customer satisfaction, 2012). Emirates Airline Company undertakes the operation of the four known longest flights across the globe and has “the largest order of A380 aircrafts” (“Emirates Airline Profile”, 2012). Let's see if we can help you! The company has been using its innovative power to come up with the best marketing strategies that have enabled it to grow. Marketing for hospitality and tourism, Pearson Education Inc., New Jersey. Marketing strategy and customer satisfaction, 2012. IvyPanda. To investigate the Emirates airline’s advertisement and marketing methods and strategies that enable it to gain competitive advantages. According to other reports, it has been found out that another strategy used by this company is the utilization of what is referred to as “tailored arrivals” and this strategy has been employed in putting the uplinks to aircrafts on route under control 9 Marketing strategy and customer satisfaction, 2012). There were also plans to have more services in Argentina and Australia. This information will be very important in the identification of a number of roles that have been played by a number of stakeholders in dealing with all concerns that are linked to different marketing strategies used within the airline industry. In this section we shall take a peek into mission, goals, core competencies and external and internal environments in regard to the Emirates airlines. The company has been realizing constant expansion of its network even if it is fully owned by the state. Do you feel like working with Emirates Airlines on every single day. Emirates Airlines is one of the rapidly developing airline companies in the world. 14 August. According to the Brand Finance Global 500 report for 2016, Emirates now is the most valuable airline brand in the world, worth $7.7 billion. This proposal on Strategies of Emirates Airlines Marketing was written and submitted by your fellow student. Emirates Airlines should develop unique product design, name and features to stand out in the competitive market. STRATEGIC FORMULATION FOR MARKETING In order to identify Emirates airline strategic options, ANSOFF directional matrix can be used as a starting point to identify the options that are available. 2019. According to Aaker and Mcloughlin, there are four possible … "Strategies of Emirates Airlines Marketing." Emirates Airline is currently the largest airline company in the Middle East. Such business slogans as “’Be Good to yourself’ and ‘when was the last time you did something for yourself’ by the Emirates Airline ensure that customers feel treasured and cared for” (Marketing strategy and customer satisfaction, 2012, p.1). Research design: qualitative & quantitative approaches, Sage Publications, New York. Seven years ago, in 2005, this company commenced on its operations of the airline to the New York City and this was on a continuous basis. Emirates Airline Company has been offered a quite unique environment to market its business operations by Dubai. The methods that will be used in this research will involve the use of primary data as well as secondary data collection. Just recently, Emirates Airline flourished after making sure the focus of their services is put on the “target market” (Marketing strategy and customer satisfaction, 2012, p.1). Double the “Kids go free” on holidays to Dubai. In the course of time, the company has also realized creation of several partnerships with some airlines in the Delter airlines and in the U.S (Marketing strategy and customer satisfaction, 2012, p.1). Business focuses on selling existing products to existing markets drives growth strategy for Market Penetration. Segmentation Emirates segments its market into two major categories, the profitable (business travelers) and the unprofitable one. The marketing-mix model is applied to discuss the Marketing Strategy of Emirates Airlines. Emirates Airline need to concentrate more on their strategic plan in order to redu… Presently Emirates Airlines has 142 fleets aircrafts and finishs over more than 102 states worldwide. It is based outside the Dubai International Airport. The report is divided into 7 parts. Web. Travel Daily News, 2008. Emirates inspire travelers around the world with their growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine and world-class service. The strategies employed by this company are aimed at ensuring that there has been exploitation of a number of issues concerning the business environment. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. For airline companies to bring up the level of their efficiencies of their operations, most of them in different parts of the world bring down the level of costs by making use of aircrafts like Boeing 777-3000ER. The latter will save both time and expenses needed to collect raw data from the field. However, with the ever advancing technology and coming up of new challenges with each coming day, there is need for the company to continue being innovative and keep on improving its marketing strategies to ensure they become the world’s leading airline and be able to remain at the top. The secondary data sources will include journals, websites and information in books and sources written on Emirates airline. Bundhun, R., 2010. Creswell, J. W. 1994. However, the mode of data collection will have to be compatible with the research design that was chosen above (Hiatt & Creasey 2003, p.163). ensure the integrity of our platform while keeping your private information safe. Basing on the researches that have been conducted in the past about the use of the slogans by business organizations, it has been found out that some of the slogans used contribute quite positively towards the business performance by these organizations (Marketing strategy and customer satisfaction, 2012). Kotler, P., Bowen, T. B., & Makens, C. J., 2010. Emirates Airline Differentiation Strategy Glen Molkenthin Structure Structure 1. From this initiative, it can be seen that children are turning out to be most vital client groups in a number of industries. Emirates airlines has a varying pricing strategy in its marketing mix. As other airline suffer, Emirate Airline prospers. IvyPanda. The company is the “flagship and national airline of Dubai, United Arab Emirates” (“Emirates Airline Profile”, 2012, p.1). It is true to point out that the Emirates Airline Company has actually been able to put itself in a quite strategic position within the industry. The strategy has been employed by the Emirates Airline Company basing on the fact that “its planes can reach any point on the globe nonstop from Dubai and can connect any two city pairs with just one stop in the Middle East” (International Herald Tribune, 2007, p.1). According to Calleja (2009), “attracting customers is the major strategic global principle”( p.3). (2019) 'Strategies of Emirates Airlines Marketing'. 2003. Workforce: Emirates have 61000+ employees on its rollout of which 48000+ are in Emirates airline. As another strategy, this company engaged in launching a global campaign referred to as “Kids Go for Free” which has been very successful. They should cut prices in existing markets. What are the biggest challenges that Emirates Airline encounter in their operations both in the local and global market in relation to their marketing strategies? This is IvyPanda's free database of academic paper samples. It consists of market penetration, market … Unfortunately, your browser is too old to work on this site. This kind of information will be useful as part of the research design because it will enhance gathering of primary data and subsequent analyses. Therefore, a well designed and suitable research methodology will have to incorporate a thorough research study in order to understand how employees are motivated at the Emirates Airlines. Calleja, J., 2009. product, price, place, promotion, people, process, and physical evidence of Emirates. In what ways do the Emirate Airline’s present marketing methods and strategies give a reflection of its future targets within the market? It is reported that, in the past this company has utilized the “Flex-tracks program” with an intention of planning and fully optimizing the efficiency of a number of business routes as well as load factor (Marketing strategy and customer satisfaction, 2012). Value Chain Activities 3. Segments Their planes include 3 categories on most international flights, the categories are 1) First class, with prices up to CDN This company is reported to be having a geographic advantage over all other companies in the industry and “within eight thousand miles, they can reach something like 80% of the world” (Calleja, 2009, p.3). Marketing & Strategy on Emirates Airline . It is reported that this company’s flight form about forty percent of the total number of flight movements from and into Dubai and at some point, the Emirates Airline, was targeting to bring up their market share to about seventy percent by the year 2010 without having to compromise their standing for quality (Calleja, 2009, p.3). professional specifically for you? Emirates increases Brazil service to daily. The report is divided into 7 parts. The aviation industry suffers from a range of political and economic obstacles and challenges today, and much attention should be paid to the strategy followed by Emirates to compete in the market. Such an aircraft makes use of one engine “to taxi aircraft engine thus increasing the efficiency of the whole process” (Marketing strategy and customer satisfaction, 2012, p.1). This campaign is healthy for the domestic tourism and in the year 2008, it made a direct contribution of nineteen percent to the GDP of Dubai (Bundhun, 2010). Due to the complex nature of the ethical and cultural practices experienced at the Emirates Airlines, a qualitative research design will be utilized in order to map out expenses to be incurred in the process of conducting this research study (Doganis 2002, p.54). There has been integration of a number of strategies in this company’s marketing strategies in the course of time (Marketing strategy and customer satisfaction, 2012). It has developed shorter and low cost routes without any layover. They have adopted both traditional and ultra-modern marketing strategies to attract different sections of customers. Since the Emirates airline is a multinational company that serves wide array of clients across the globe, it is imperative to note that it has numerous employees and clients from various locations across the globe. Academia.edu no longer supports Internet Explorer. Wholly owned by Government of Dubai: The Emirates group of company is wholly owned by the Dubai government but run commercially and therefore is competitive in whichever segment/ industry they deal in Group companies supporting each other: Group companies being in the related industries (Meta-market) is helping Emirates in supporting each other financially and through the shared resources. Web. analysis of the list of airlines reveals that Emirates does not have many agreements with North American companies. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. "Strategies of Emirates Airlines Marketing." the reader will get to know Emirates airlines and Etihad airways briefly, and know what role does those airlines have in the airline industry. Segmentation and targeting Market segmentation is dividing a broad target market into subsets of consumers who have common needs and priorities. There is a great correlation between marketing concepts within the airline industry and the marketing strategies which are chiefly utilized in such other industries as the hotel industry and tourism among others across the world. Another strategy that can be employed in order to realize customer satisfaction has involved finding out from the customers in a direct manner in order to be in a position of getting to know what the actual needs of these customers may be. In its marketing, Emirates Airline has also used what is referred to as “global aviation strategy” (Calleja, 2009, p.3). Over eight hundred Emirates aircrafts leave Dubai every week to other destinations across the world (Calleja, 2009). Emirates Airline strategy put in place in this regard enabled the company to commence undertaking operation of A340-500 flight to JFK airport. As a matter of fact, there will be a well defined method of collecting data from the field. The campaign served in assisting Emirates Airline specifically and Dubai in general, to distinguish themselves as “cost-competitive alternative to other destinations” (Kotler, Bowen, & Makens, 2010). As a whole, Emirates has gone through various changes in the past … Bridging these loopholes or gaps in the strategies will enable this company to improve its performance beyond the present state in order to meet the ever increasing challenges in the market. Emirates is remaining their position by being relevant, innovative and inspiring. & Bitner, M. J. • Booms, B. (Emirates Group, 2016) Both of these recent deals demonstrate polarizing marketing strategy and are only possible because of Emirates' ability to continuously create massive revenues and their independent business philosophy. Although the prices of these routes is lower, the company generates revenue through volumes. We utilize security vendors that protect and Emirates airlines is a high brand value that cannot be copied because it has been in the market for long and markets depend on its services heavily Being part of the emirates group is a big plus to the airline as it has access to a large pool of capital as opposed to most new entrants. In addition, the research design to be employed will address all the major international airports and offices of the company that can be used to facilitate communication. Web. Are you satisfied as an employee at Emirates Airlines? Emir… In the airlines industry, customer satisfaction involves making sure that the clients are given the services about which they have expectations of obtaining from the company on the basis of the price they pay for these services. It is important to reiterate that this kind of research design is highly suitable for the study because it gives more emphasis on the much needed information when the actual research study will be conducted. Strategies of Emirates Airlines Marketing. Just like most other airlines, Emirate Airline has engaged in diversifying the operations it carries out in various industries that are related. A number of measures have been taken to make sure that there is receiving by the company’s management of the feedbacks that are given by the clients. 2) Protect market dominance of Emirates airlines existing markets. As a result of this, customers across the world have turned out to be “switchers”; moving their loyalties from one company to the other, on a constant basis. "Strategies of Emirates Airlines Marketing." However, for Emirates Airlines it is attractive as its strategy and market position creates a good defense against its competitor.