Apple will still have to continue to show how their product stands out in comparison to others which new features, user-friendliness etc. I used the Palm pda to recorded my appointment and my client contract details. Authorized retailers such as Telecom Companies. What made your blog different is the point that you highlighted about various network carriers like Vodafone, Telstra and Optus. Apple’s marketing strategy is innovative and different to other brands, which makes them successful in the current technology market. The not enough supply and the long que in front of apple store is nothing but a marketing strategy strategy which a differnet form of advertising too! people are using Facebook, Twitter every day with a iPhone. My grandmother also a Apple fans. I have talked to a Apple store employee before, and he said he knew nothing about the new iPhone before the launch day. Such is the craze of Apple Products.. The most important characteristics is high reliability which is known by many people. Selective distribution revealed itself at this point. I agree that social media has also had an impact as I have had several friends post asking for opinions on Facebook when shopping for a new phone – iPhone or Samsung?! Recently, Apple sold 2 million iPhone 5’s on day one, and then a couple of days later the stock hit the stratospheric price of $700 a share. A big part of Apple’s marketing strategy is that … So iPhone has become the needs for people, so when new iPhone is about to launched, it immediately receive large attentions from smart phone users and they tend to share it on social media which is the main reason why iPhone does not need to promote by themselves, the market is already promoting for them. It would be interesting to know how Apple breaks down finding new users vs. keeping old users, whilst continually innovating with IMC. Today an iPhone is rather become a style statement than a medium of communication among teenagers. This premium pricing strategy attracts middle to upper-class consumers and helps maintain Apple’s high-end image. it is one of the Brand who never revels its product specification until the last movement this makes people more curious about the product because it is a well known brand which has a large customer base. Apple brands itself as a premium brand. Apple’s promotional marketing mix strategies include advertising, public relations, and sales promotions. Apple they do not need to promote their iPhone at all. iPhone is seen as an “extravagance” thing inside of the innovation market and serves as a grown-up thing which helps with producing so much media scope and verbal.I agree that social media has also had an impact in promoting this brand. It was then, I felt that Apple is using Simplicity of a great product to attract customers who are already reach a stagnant stage because of all the flashy, noisy advertisements of other mobile brands. A company’s brand identity, its elements, its product and its communication, they all play an important role in positioning a product. The Apple marketing machine still exists, product launch conference, advertising directly by Apple, Apple stores is a marketing tool in itself. ** To verify your student or staff status, you will be redirected to the third-party website UNiDAYS and will be subject to their privacy policy (opens in new window).By registering and using their website, the data you provide will be owned, controlled and processed solely by UNiDAYS and not by Apple. The interesting fact about Apple’s strategy is that other companies-generally mobile phone operators- advertise iPhones for Apple! http://www.telegraph.co.uk/news/uknews/crime/8441026/News-International-statement-News-of-the-World-apology-in-full.html Apple is at the stage where it can just launch a Iphone without having any sales or marketing pressure. Apple is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. But then, looks and simplicity is not what everyone wants. Apple Inc’s marketing and promotion has been successful up to the level that I am getting to read so many articles on the company’s strategies and products in this marketing blog assignment. Hello, I think the Apple Company still has to put a lot of attention on the marketing promotion. No doubt, these strategies are effective, but there are various market forces that can affect the sales prospects of firms. Apple Watch, like the iPhone, has a Passbook application, where users can store payment information as well as loyalty cards, tickets, boarding passes and coupons. Apple uses a variety of sales promotions from education discounts and back to school promotions to free shipping offers. Apple Macintosh-1984 8. In other words, Apple is using innovative advertising to attract and inform its customers about Smartphones both in mass and digital media. In this busines… Promoting in-app purchases can also encourage downloads of your app. Marketing Mix of Apple analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Apple marketing strategy. Since 2007 Apple has bought many phones to the market where each one has a unique and innovative things in it that is attracting the people. Major Methods of Advertising (Repeatedly Getting Message Out) Brochures or flyers -- Many desk-top publishing and word-processing software packages can produce highly attractive tri-fold (an 8.5 inch by 11-inch sheet folded in thirds) brochures. Patrick: This was back when Apple was the underdog against the Big Blue of IBM.The ad was so radical when it came out. Apple then become my favorite brand, even the feature of the iPhone hasn’t change a lot. If your business can accomplish this then perhaps you can follow in Apple’s footsteps. Great products which are worthy of their price create a high-end image that exclusive distribution and well thought out promotions reinforce. Apple and Samsung are presenting their closing arguments today in one of the biggest U.S. tech trials in history. Consumer behavior marketing explained using the wheel of consumer analysis provides a context to explain Apple’s success. Why? Apple brands itself as a premium brand. The company’s manufacturing cost and marketing cost will remain the same but there will be increase in the profit margin as more and more companies will like to get involved with Apple. This is the difference part on Apple’s marketing. Their products are classified as robust in terms of design and operating system security, stylish when it comes to design and colors, simple in functionality and innovative with latest technologies. I agree with you that apple is one of the top notch companies when it comes to smartphones and other electronics. Apple Inc.’s marketing mix (4Ps) takes advantage of different product lines, distribution channels, and promotion, while keeping high-end price points for information technology, Internet services, and consumer electronics products. Apple Campaigns are distinctive and subtle. As soon as Apple launch a new versions of iPhone on the press conference, Apple users and network operators will be the one who doing all the promotion for Apple. Vigneshwar Sankaraan #216268276 Perception of product and brand image Apple Inc. is a technology and innovative company, which designs, produces and sells Imac, Iphones, Ipods, music. Another smart Apple has been doing is to hide as many information as they can before the conference press, which drives a lot of curiosity from the crowd to try to get some “first hand” information to draw attention from the audience, this is a super smart way to promote! Apple has become a leader in mobile industry through their innovative ideas which they bring in them on every mobile which they launch. In this case, the two firms under scrutiny are Apple and Samsung. Apple was established in 1976 by Steve Jobs and Steve Wozniak and Incorporated on January 3, 1977 in Cupertino, California (California Digital Library, 1998). Secondly, minimize the cost in advertising which means simplify the brand theme through using the unique form of communication. From the time you enter the Apple store you will be dealt with as an special visitor. The reason to having fashion reporters on board termed to apple’s interest in tapping the fashion industry through its stylish products. As you mentioned, I can see many news of Iphone 6s from many ways like Twitter and other apps. I do think this kind of strategy is not working for most of the brands, but apple is so successful in it due to that they have a solid brand images as well as the reputation, I think this is the key point for the success of Apple’s strategy. I think Apple can become popular brand without much promotion mostly because the first generation of iPhone really made a big bang to the mobile phone market in 2007. With Black Friday just around the corner, you may be looking for some amazing sales promotion techniques to create buzz and boost your sales. Moreover, the successful brand image building help the company enlarge the market through the new and potential customers and reduce the extra cost for many channels of communications. She told me Apple is convience to use and not hardly to learn how to use. Which other organization could transform a common question and answer session into a live worldwide occasion? You have structured the blog in very interesting manner which kept the interest till the end.Yes i totally concur about the Apple’s advancement on new devices. For example: Most brands would kill to have the status, popularity, and die-hard devotion enjoyed by Apple. I agree with your opinion, Apple does not need to promote by themselves, the market id already promoting for them. Expenditures for sales programs may be very substantial. With this approach, Apple can employ experienced and knowledgeable personnel able to offer a wide selection of third-party hardware, software and other accessories that complement Apple’s products. Apple has been slowly adding other distribution channels with high sales volume. * Sony created a “Welcome Back” program, when customer details were stolen by hackers.